Double Down Or Diversify: Content Marketing Vs Channel Expansion?

Rob Freedman tackles the strategic dilemma between content marketing and channel expansion. He highlights the significance of competitive intelligence for driving business growth. The discussion underscores the need for brands to identify their unique differentiators in a competitive landscape. Balancing top-notch content creation with agile marketing strategies is key to navigating today's dynamic market. It's a deep dive into how to choose the right approach for sustainable growth.