Navigating the Longevity Economy: An AgeTech Masterclass with Mary Furlong

The heart of AgeTech, according to Mary Furlong: "Baby Boomers want a vision of the future, not a memory of the past." In this week's StartUp Health NOW podcast episode, we dive into the booming longevity market with Mary Furlong, a legendary figure in AgeTech (senior innovation). In this excerpt from a Masterclass held for members of the StartUp Health community, Furlong shares her practical wisdom gained from more than 30 years in the industry, raising over $300 million for senior-focused businesses. In this action-packed Masterclass, you'll learn: Creative, holistic, and practical go-to-market strategies for the longevity market. How to identify real senior needs - sometimes it starts with a simple happy hour! Proven tips for building socially conscious businesses that serve this rapidly growing population. Mary Furlong is a leading authority on the longevity market. As the President and CEO of Mary Furlong & Associates (MFA), she's a champion for companies creating products and services that empower older adults. She was named one of the top 100 women in Silicon Valley and received the first-ever lifetime achievement award from Aging 2.0. Don't miss this opportunity to learn from the best! This is an actionable and inspiring masterclass excerpt - take notes and get ready to take your longevity business to the next level. Innovating in Alzheimer’s disease? Learn how you can join our Alzheimer’s Moonshot. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion