MSPAA & MSP Visibility with David Jooste: EP 768

Uncle Marv interviews David Jooste from the MSPAA (MSP Association of America) about the organization's mission and activities. David emphasizes that the MSPAA focuses on public-facing advocacy for MSPs, connecting them with the business community rather than solely providing internal business advice. He highlights their efforts at events like the IT Expo, where they ensure MSPs get recognition and opportunities to speak. The MSPAA also facilitates networking dinners where MSPs can build relationships. David explains that MSPAA is unique because it does not focus on how an MSP runs its business but instead focuses on distributing MSP content to the business community. MSPAA also offers opportunities such as open contracts, which are business opportunities from companies looking for MSPs. 

David addresses the common question of how the MSPAA differs from other industry organizations like ASCII and CompTIA. He reiterates that the MSPAA is externally focused, aiming to increase public awareness of MSPs. They offer resources and support, but don't dictate how MSPs should run their businesses. David shares a success story of a new MSP that significantly grew its client base through its association with the MSPAA. He also mentions virtual spaces for MSPs to connect and discuss business growth. MSPAA has been approached by companies in Canada, Australia, the UK, HP, Lenovo, Oracle, and Google who are interested in getting access to MSPs. MSPAA offers a complimentary first year of membership. After verification, members are given a searchable profile on the MSPAA website and opportunities for interviews, webinars and event hosting.

Why Listen?

This episode provides valuable insights into a unique organization dedicated to promoting MSPs to the broader business community. Learn how the MSPAA can help you gain visibility, build relationships, and grow your business through public advocacy and community engagement, without the pressure of membership fees or vendor pitches.

What You'll Learn

• How the MSPAA differs from other MSP organizations.
• The benefits of public-facing advocacy for MSPs.
• How to get involved with the MSPAA and its events.
• How the MSPAA helps MSPs connect with potential clients.
• The importance of building relationships within the MSP community.

Companies & Websites Mentioned:

• MSPAA (MSP Association of America): https://mspaa.net

=== SPONSORS

• Premier Partner: NetAlly
• Internet Provider: Rythmz
• Digital Partner: Designer Ready

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