Inside Aesthetics Ep 139 35 Years in the Business – Learning from One of Australia's Leading Aesthetic Entrepreneurs | Maria Enna-Cocciolone
Episode 139 hosts Maria Enna-Cocciolone (Founder of INSKIN COSMEDICS and one of Australia's most reputable beauty industry gurus based in Sydney, Australia)
Maria shares her inspiring journey with us and we get a glimpse into just how much the beauty & aesthetics industry has evolved over the past 35 years.
We begin by explaining why this weeks podcast was delayed before getting to know our guest. From humble beginnings, Maria has become one of Australia's most successful beauty entrepreneurs and is the founder of several brands including INSKIN COSMEDICS, O COSMEDICS & Ginger & Me.
This podcast takes the form of a free-flowing conversation to learn about Maria's approach to business. We get some incredible insights into how her personal touch and philosophies have made her so successful.
As we emerge from the lockdown and think of opening again, we learn how some of Maria's core principles can be adopted by injectors and other practitioners to stand out from the crowd.
We also cover the current climate within the Australian aesthetic space including:
- how this lockdown has been quite different to last years, with less government help, less optimism and potentially more long term consequences
- the logical nightmare that COVID continues to have on every aspect of business including supplies chains, manufacturing, staffing, postage and delivery issues and of course, most of the clinics across the country being closed
- how moving her skin products from in clinic to online threw up it's own unique problems
- how mandatory vaccinations for clients and staff will be perceived when we open our doors again
- the controversial topic of clinics operating in secret during the lockdown
- clinics losing staff to makes ends meet
- the value of making mistakes and how to learn and grow from them