Tactile Games’ User Acquisition Manager, Plamen Stefanov, joins our hosts, Peggy Anne Salz and Brian Baglow, to showcase how small teams can make big waves in the gaming community. You might recognize Tactile from its hit game, Lily's Garden, which has generated 517 million worldwide in lifetime player spending since it appeared on the market in 2019. Plamen cites cross-team collaboration and a testing ecosystem that feeds itself as two contributors to this success. Listen to Peggy, Brian, and Plamen’s conversation for a peek behind the curtain of Tactile Games’ scaling skills and for Plamen’s top three tips for someone passionate about pursuing UA.

CHAPTER TIMESTAMPS

00:00 - Intro

03:30 - From B2B marketing to games advertising

07:17 - UA beyond ROAS optimisation

08:44 - Is there room for creativity in data-driven UA?

11:47 - Suffering sells

14:53 - Everything feeds into everything else

19:35 - UA team Product team

22:26 - AI for efficiencies, not decision making

26:00 - Q&A with Plamen

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S03 E04 Tactile Games’ Plamen Stefanov On Bringing Breakout Success To Your Casual Game