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Small-Town Upbringing Shaped Her Grit
- Amy Jo Martin grew up in Green River, Wyoming, moving often and learning to adapt to new situations.
- She credits small-town freedom and frequent moves for fostering curiosity, experimentation, and entrepreneurial instincts.
Build An Uncomfortability Muscle
- Get comfortable being uncomfortable by practicing small daily challenges that push your threshold.
- Play out worst-case scenarios on paper to bring logic into fear and reveal experiments are usually safe enough to try.
How She Won Shaq's Trust
- Amy describes working with Shaquille O'Neal by experimenting with novel social ideas and meeting his genuine curiosity.
- Shaq's inability to fake authenticity made him receptive to her weird experiments like 'random acts of shakness.'