058: From Prison to 3 SaaS Exits & CEO of Multiple 8-Figure Companies - Dan Martell

Dan Martell is the founder of SaaS Academy, a coach to more than 1,000 SaaS founders, and the author of "Buy Back Your Time," which aims to help entrepreneurs enjoy more freedom while continuing to level up in business. Dan is also an active angel investor who invested early on in companies such as Udemy, Hootsuite, Intercom, Unbounce, Getaround, and many other B2B SaaS startups.

In this episode, Dan shares his story, from being locked up in prison to becoming a 5x SaaS founder with three successful exits, including companies such as Clarity.fm, Spheric, and Flowtown. He's also the CEO of two 8-figure businesses.

You'll also learn how to calculate your own buyback rate to earn more freedom, Dan's "4 C's" to business leverage, and psychology and mindset advice for facing adversity.

Key Takeaways with Dan Martell

• How Dan went from spending time in prison to becoming a 5x SaaS Founder, angel investor, coach to 1000+ Founders, and CEO of two 8-figure companies.
• The step-by-step calculation for determining your "value creation per hour" and "buyback rate" to earn more freedom.
• Dan's 4-part framework for creating leverage in your business.
• Why Dan's first two companies failed to take off—and how he scaled/exited 3 companies in 10 years.
• How to determine when to sell a growing or profitable business.
• The profit level at which founders should consider investing in ventures other than their own business.
• The insight Dan had during a 12-hour walk that completely changed his life.
• Using endurance athletics to spark new mindsets for dealing with personal and professional adversity.
• A detailed look at no-code software vs. creating your own.

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