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Sweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira

Jun 2, 2023
Rowan Pereira, group product manager at Sweatcoin, discusses the app's growth strategies, user retention techniques, revenue generation channels, and the value of its premium subscription. They also talk about habit formation, metrics for measuring user engagement, A/B testing, and data analysis in decision-making.
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ANECDOTE

Multiply: Democratizing Financial Advice

  • Rowan Pereira worked at Multiply, a seed-stage startup that aimed to democratize financial advice.
  • They collaborated with the FCA to become the first regulated financial advice app, addressing the advice gap.
ANECDOTE

Lingumi's Dual User Challenge

  • At Lingumi, Rowan Pereira helped grow the user base of a language-learning app.
  • The challenge involved engaging children while selling to parents, across different time zones.
INSIGHT

Sweatcoin's Growth Strategy

  • Sweatcoin achieved rapid user growth by leveraging product-led growth and incentivized referrals.
  • This strategy, combined with an influencer scheme, created a powerful growth loop.
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