Owning the Outcome No Shortcuts: How BONANA Earned HubSpot’s Customer-First Award in Under 2 Years
Jun 18, 2025
Jasey Tielen, co-founder of BONANA, established a successful tech partnership that earned HubSpot's Customer-First Award in just under two years. In the discussion, Jasey highlights the importance of being a trusted advisor and how to build that trust without relying on flashy hacks. He elaborates on why service firms are ideally positioned to lead the transition to AI, emphasizing a strategy that balances short-term needs with long-term vision. This conversation offers valuable insights for navigating the complexities of modern business growth in the digital age.
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Banana's Founding and Focus
- Banana was founded to fill a gap for digital mature companies needing strategic partners in the HubSpot ecosystem.
- They focus on strategy, digital, and operations across SaaS, services, and e-commerce verticals.
AI Adoption Varies by Industry
- Services businesses show the most resistance to adopting AI compared to SaaS and e-commerce.
- Digital maturity varies, influencing how quickly industries embrace AI innovations.
Use EOS to Align Vision
- Use a structured operating system like EOS to align vision and focus teams on priorities.
- This prevents distraction and ensures progress amid rapid changes like AI integration.