Balancing Short-Term Needs with Long-Term Vision in Business Strategy

Jasey Tielen built BONANA to do what most partners only talk about—drive real customer impact. In just two years, BONANA won HubSpot’s Customer-First Award in EMEA. How? By aligning people, process, and data, especially as AI transforms how we work.

In this episode, Sarah and Jasey get into:

• What it means to be a “trusted advisor” in today’s ecosystem

• How to build trust without custom code or flashy hacks

• Why services firms are best positioned to lead the AI transition

For anyone navigating the complexity of upmarket growth, shifting expectations, or the messy middle of AI adoption—this conversation is a breath of fresh air.