In this podcast episode, Eric Malzone interviews Paul Byrne, a fitness industry veteran who has been in the business since the mid-1970s. Byrne discusses his experience in the industry, including his involvement in the growth of the at-home and club fitness spaces from the 1980s to the present day. He notes the role of demographics in driving industry growth, with millennials in their prime purchasing years likely to drive future growth.

Malzone and Byrne also discuss the potential of the industry to effect meaningful change in people's health and fitness, with Byrne suggesting that the industry should have a voice in addressing the existential threat of obesity, especially to youth. They also explore the potential of virtual reality in the fitness industry, with Byrne suggesting that it has the potential to immerse people in a fun and engaging way, particularly children.

The conversation also covers private equity and investment banking, with Byrne suggesting that there may be opportunities to buy solid businesses at lower prices and combine them.

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I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...

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 Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

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 Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu”

 Support healthy fasting. LMNT replaces electrolytes without breaking a fast

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Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).

The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.

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Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement.

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Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.

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