Ep.58 - Fitness apparel and how an entrepreneur dresses for success

 CEO and founder of LiveFit apparel, Randall Pich is a serial entrepreneur with a history of multi-million dollar success. Following a clear vision and strong brand values, he’s riding the wave of social media popularity through endless apparel innovation in fashion and fitness.

Watch the full episode on YouTube – https://youtu.be/cp1zMUQ_Nek

Randall was born and raised in the mix of poverty and gang activity in Long Beach, California. His parents had survived the genocide in Cambodia and came to the USA, making him a first generation citizen.

Randall started his entrepreneurial journey making t-shirts for his band at school. Along with taking an interest in bodybuilding, he graduated high school and got into college – discovering its kinesiology department before getting certified as a personal trainer.

Following a PT career, he grew his business while still at college. It didn’t take long for orders to come in, business to increase, and the decision to leave a six-figure business and education for the life of a successful entrepreneur. 

The mission of LiveFit is to help people lead healthier and more fulfilling lives through active lifestyles. The brand represents a movement of empowering individuals to better themselves physically and mentally.

Randall saw how the skate industry always created a team around products and talent, and spun that off into the fitness industry, leveraging on social media.

For a long time he felt uncomfortable in front of camera until he knew it was key to scaling and growing his brand. He has since grown the social media following of LiveFit to over 500k followers, while also building his personal brand to 300k+ followers, both on Instagram alone.

 

 Episode Highlights - 

• How vital it is to have a support network, whether it’s growing up or in business, for personal or professional help.
• Ways to inspire trust from clients and find the need for your business.
• How a small business goes from popular products and restocking based on supply and demand before suddenly developing a clothing line out of almost nowhere.
• How deprived areas can provide a sense of hope and a seemingly endless source of success in multiple industries.
• How easy it is to waste time creating content that doesn’t work, and how important it is to try, test, and react accordingly.

 

 

Join Matthew Januszek in conversation with Randall Pich…