011: Pitching Shark Tank with Sarah Apgar

Sarah Apgar burst into the Shark Tank and rode out on a tidal wave, earning nearly a million dollars in revenue during the month following her successful pitch. I was awed watching her gracefully throw her signature Steelhouse into the air while seamlessly delivering a two-minute opening pitch, in a fabulous red jumper to boot. Robert Herjavec captured my sentiments exactly, calling her “one of the most impressive human beings we’ve ever seen.”

Although it may seem like a lucky break, in this conversation Sarah shares how her years of organic product development, pivoting during the pandemic, and 30 days of diligent practice helped ensure she captured this “lightening in a bottle,” setting her up to become the billion-dollar brand that matches her biggest vision.

More About Sarah: Sarah Apgar is the Founder of FitFighter, a way of life that makes you Mission Ready. She originally designed her signature strength training tool, the Steelhose, featured in 2020 on ABC’s Shark Tank, to train firefighters better for the rigors of the job. Now FitFighter is available to all of us, to keep us ready for our everyday mission. In addition to founder and CEO of FitFighter, she is an Iraq military veteran, a Princeton and Dartmouth grad, volunteer firefighter, and mom of two.

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🔗 Resources Mentioned: Sarah on the web, FitFighter Life Community, Instagram: @FitFighter and @Sarah.Apgar, Twitter: @FitFighterTrain, The FitFighter Story, How to Win at Shark Tank with Dorie Clark, Sarah Apgar on Shark Tank

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