EOS for a Better Business, Better Life From Laundry Loads to Scaling Up | Susan Toft | Ep 217
In this episode of Better Business, Better Life, host Debra Chantry-Taylor chats with guest, Susan Toft, founder and CEO of The Laundry Lady, about her incredible journey from doing laundry as a side hustle to building a $9 million national business with over 300 contractors.
Susan shares her journey from starting with a $5,000 grant to leading a tech-enabled service business with over 300 contractors. She talks about the realities of bootstrapping, the impact of appearing on Shark Tank, and how staying true to her values, like flexibility and persistence helped her scale sustainably.
From MVPs to market expansion, this episode is packed with practical insights and inspiration for entrepreneurs at any stage.
Tune in to an inspiring story of grit, growth, and getting the job done.
CONNECT WITH DEBRA:
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►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
►Connect with Debra: debra@businessaction.co.nz
►See how she can help you: https://businessaction.co.nz/
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GUEST’S DETAIL:
► The Laundry Lady AU and The Laundry Lady NZ
Chapters:
00:21 - Introduction
02:25 - Susan Toft’s Journey to Success
04:11 - Building and Scaling the Business
07:21 - Challenges and Solutions in Business Growth
14:23 - Branding and Market Expansion
22:29 - Shark Tank Experience and Lessons Learned
34:15 - Personal and Professional Growth
34:41 - Advice for Entrepreneurs
41:27 - Future Plans and Contact Information