Business Transformation Pitch with The CX Goalkeeper The Disney Magic: Lessons Every Business Can Use Today
Released date: April 2025 Episode Number: 233 Name of the guest: Vance Morris
Why You Can't-Miss This Episode
In this magical episode, Vance Morris shares powerful customer experience strategies straight from the Disney playbook. As a former Disney cast member and a business owner who successfully adapted these strategies into non-glamorous industries like carpet cleaning, Vance reveals how any business can create unforgettable experiences. This is a masterclass on turning ordinary services into extraordinary performances.
About the Guest
Vance helps business owners get, serve, and keep clients for life through creating experiences and response-required marketing. He is a former birth control factory security guard turned Disney leader, bankruptcy out-of-work executive turned carpet cleaner, and successful entrepreneur.
Author of: Systematic Magic, 7 Magic Keys To Disnify Your Business,
Tales From The Customer Service Crypt.
Award: Longest reigning Marketer of the Year; 2015-2019
Relevant Links
https://www.facebook.com/vance.morris.9/
https://www.linkedin.com/in/vancemorris/
https://www.deliverservicenow.com
The Top 3 Key Learnings
- Customer Experience Begins with Culture: Your business mission must be more than just a statement—it should guide every employee's actions, like at Disney.
- Every Interaction Is a Performance: Treat every customer touchpoint as a stage performance—consistency, enthusiasm, and personality matter.
- Emotion Drives Loyalty: Emotional connections create loyal customers who forgive mistakes and promote your business passionately.
Chapters
00:00 Introduction and Guest Welcome
00:39 Meet Vance Morris: From Disney to Business Owner
05:10 The Magic of Disney: Lessons for Businesses
09:15 Creating Memorable Customer Experiences
14:24 Transforming Business with Personal Touches
23:19 The Importance of Employee Experience
26:33 Final Thoughts and Key Takeaways
Keywords
Disney customer experience, Vance Morris, Disney magic in business, customer service excellence, emotional connection in business, CX strategies, business transformation, Gregorio Uglioni podcast, employee experience, customer journey, customer loyalty tips, Disney cast member lessons, deliver service now, business culture tips, performance mindset in business.
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