The Secrets to YouTube Growth: CTR, Retention & Impressions Explained

Nov 4, 2025

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Today, Louie is talking about YouTube Analytics. YouTube provides a lot of different tools and abilities to dissect every element of your views, watch time, audience, all of that jazz, but what does it actually mean? And what can you do to improve upon these things?

Louie is here today to make sure you don´t get lost in the weeds to break down the key metrics that you can use to define and ensure your success on YouTube. As well as some tips and tricks to help you to improve fast.

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk

Episode Takeaways

The way YouTube reports views and engaged views differs between long and short form content. Understanding the difference is important if you want to interpret this data correctly. Louie tells you all you need to know.
Track watch time and retention for each video you produce, and you can use that information, alongside what viewers say in the comments, to inform what kind of content you make in the future.
YouTube SEO matters. Louie explains how to optimise your titles, thumbnails and descriptions. In particular, how to make them keyword rich so you rank well.
Use YouTube´s A/B testing to help you to get your SEO right and boost your chances of people clicking on your content.
Engage with your audience, encourage comments, connect with subscribers, and let their feedback help shape your video topics and style.

BEST MOMENTS

“Think about the first 30 seconds and how you're going to keep people hooked.”

“If you’ve got a call to action, that's five minutes into the video, 10 minutes into the video, a lot of people won't get there.”

“Try something new and see if it sticks. Honestly, no one's going to remember it if it's rubbish.”

VALUABLE RESOURCES

Website - https://disruptivemedia.co.uk

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk

ABOUT THE HOST

Louie Rider

https://www.linkedin.com/in/louie-rider1403/

CONNECT & CONTACT

Instagram - https://www.instagram.com/disruptivemedia

LinkedIn - https://www.linkedin.com/company/disruptive-media-uk

YouTube - https://www.youtube.com/@disruptivemediauk

Email: Podcast@disruptivemedia.co.uk