How Leaders Lead with David Novak

#263: Whitney Wolfe Herd, Founder and CEO of Bumble – Your mission is your mobilizer

Oct 30, 2025
Whitney Wolfe Herd, founder and CEO of Bumble and co-founder of Tinder, shares her journey of flipping the dating script with her women-first approach. She discusses her departure from Tinder and the void for female-focused tech. Whitney offers candid advice for women coping with toxicity at work and emphasizes the benefits of maintaining a mission-driven culture. She also unveils insights on using AI for meaningful connections and how motherhood shapes her leadership style. Her passion for self-love as Bumble's next frontier is truly inspiring!
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ANECDOTE

Photojournalism Trip Inspired Visual Storytelling

  • Whitney Wolfe describes photographing women from the Karen tribe in Burma and framing one image in the Bumble London office.
  • A woman she met on the street later appears holding a Bumble lighter in another framed photo at the office.
INSIGHT

Show Who You Are, Not Just How You Look

  • People on dating apps prefer fitting in, not standing out, which hurts profile effectiveness.
  • Whitney recommends showcasing hobbies and values to create emotional resonance with the right matches.
ANECDOTE

How Tinder Ignited On College Campuses

  • Whitney explains Tinder succeeded by reimagining existing web dating for mobile and seeding college campuses for density.
  • She credits luck and targeting college influencers for Tinder's rapid adoption.
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