Future Tense

Is AI really taking over the internet?

Dec 4, 2025
Megan Morrone, a tech journalist, reveals that AI-generated content has surged since ChatGPT, raising concerns about creativity and diversity. Dr. Collin Jennings explains how Google is shifting to AI summaries, potentially limiting traffic and complicating verification. Architect David George Holm discusses the importance of human-centered urban design and community spaces. Lastly, Dr. David Roberts shares insights on technology that enhances communication between humans and dogs, emphasizing the future potential of understanding animal signals.
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INSIGHT

AI Content Surge Then Plateau

  • AI-generated content surged after ChatGPT and peaked around November 2024, roughly matching human-generated content levels.
  • Megan Morrone warns the rise has plateaued because users and search engines devalue low-quality AI writing.
INSIGHT

AI Improves But Narrows Creativity

  • AI writing will improve but will still make mistakes and reduce diversity of ideas over time.
  • Megan Morrone predicts more hidden AI use and fewer original creative voices online.
INSIGHT

Quality Trumps Origin In Search

  • Google says it prioritises quality over whether content is AI-generated or human-made.
  • Poor or spammy content gets deprioritised regardless of origin, according to Google's view reported by Megan Morrone.
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