The Step by Step Checklist to Spying on Your Competition’s Marketing

[00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing.

[00:34] Hear why it is important to spy on your competition’s marketing.

[01:00] You can also benefit from seeing what indirect competitors are getting up to.

[01:04] Examples of the kinds of things to look at when spying on advertising campaigns.

[01:55] BuiltWith and Wayback Machine will show you what technology people are using.

[02:26] Use Social Blade to see the growth rate of various channels.

[02:45] A list of tools that will show you what others are doing in terms of content and SEO.

[03:11] SimilarWeb shows referring websites and the breakdown of traffic.

[03:41] Google Alters will notify you every time your competition does something new.

[04:01] If you are in the tech world, check out Crunchbase to follow news about competitors.

[04:21] That’s it for today!

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