Moving Beyond DIY Marketing: How This Remodeler Transformed His Website and Strategy

In this episode, Peter Ranney of Ranney Blair Weidman Remodeling shares how he moved beyond DIY marketing and partnered with Contractor Growth Network (CGN) to create a website and marketing strategy that truly reflects his business.

Peter and Kyle dive into the strategy-first approach CGN used to uncover ideal clients, address homeowner fears, and build trust through clear messaging, SEO, video, and featured project pages. If you’re looking for a smarter, more holistic way to market your remodeling business, this conversation offers a real-world look at what’s possible—and why it matters.

Peter also shares common pain points homeowners face during the remodeling process—and how his team proactively solves them through communication, planning, and transparency.

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Ready to stop guessing and start growing? Visit Contractor Growth Network to see how they help remodelers like you build marketing that works. And for weekly insights that actually move the needle, tune into their podcast: https://www.contractorgrowthnetwork.com/podcast/

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Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights!

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Takeaways

Marketing is essential for remodeling businesses. A strong online presence helps attract ideal clients. Education builds trust with potential clients. Understanding client fears is crucial for effective marketing. Content should address client needs and concerns. Strategy should precede tactics in marketing efforts. Emotional connections enhance client relationships. Video marketing can effectively convey messages. SEO is vital for generating leads. A unique selling proposition differentiates your business.

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Chapters

01:51 The Importance of Marketing in Remodeling 03:13 Peter Ranney's Marketing Philosophy 04:55 Transitioning to CGN for Website Development 07:00 Understanding Client Needs and Fears 10:01 The Role of Education in Remodeling Marketing 12:58 Addressing Client Concerns Through Content 16:02 Strategy Before Tactics in Marketing 18:02 Creating an Emotional Journey for Clients 20:37 The Importance of Feature Projects 23:20 Showroom as a Marketing Differentiator 25:02 The Role of Video in Marketing 27:22 SEO Strategies and Results 32:50 Revamping Unique Selling Propositions 36:47 Tracking and Analytics for Improvement