
Lead on Purpose with James Laughlin ADHD, Time Blindness and Procrastination with ADHD Coach Sharon Collon
Nov 23, 2025
Sharon Collon, an ADHD coach and founder of The Functional Family, shares insights from her 20 years of experience supporting neurodiverse families. She redefines ADHD as a neurotype, emphasizing the importance of interest-driven motivation over traditional attention deficit labels. The conversation covers practical strategies for leaders to support ADHD individuals, including body doubling and effective accommodations. Sharon's unique brain model aids in understanding regulation, while she offers tools like Goblin Tools and AI to tackle time blindness effectively.
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ADHD Is A Different Neurotype
- ADHD is a different neurotype, not an attention deficit; attention exists but its direction is hard to control.
- Sharon Collon explains three presentations: inattentive, hyperactive, and combined, which show differently in people.
Executive Function Is Core To ADHD
- Executive function covers activation, working memory, task prioritisation, emotional regulation and frustration tolerance.
- Sharon Collon notes ADHD commonly impairs these functions and each person shows a unique profile of strengths and challenges.
ADHD Brains Follow Interest, Not Importance
- ADHD brains are interest-based while neurotypical brains are importance-based, so motivation differs by novelty and intrinsic interest.
- This explains why people with ADHD often excel at tasks they find exciting and struggle with boring but important tasks.


