[Top Agency Series] Scaling Sustainably in Agencies With Steve Guberman of Agency Outsight

Steve Guberman is the Founder of Agency Outsight, a firm that guides creative, digital, and marketing agency owners toward achieving sustainable growth and overcoming operational challenges. He is a seasoned professional with over 25 years of experience in the creative, marketing, advertising, and public relations industries. In 2006, Steve founded his creative agency, which he successfully led for a decade before its acquisition by a PR firm in 2015. Following the acquisition, he played a pivotal role in transforming the firm into a full-service strategic communications agency.

Many agency owners chase arbitrary goals like hitting a million in revenue or building a business to sell — only to find themselves overworked, underpaid, and disconnected from their original purpose. They end up stuck in day-to-day operations, unsure how to scale without sacrificing their sanity or team morale. So, how can agency leaders set meaningful goals, increase profitability, and build a business that supports their lifestyle?

Steve Guberman, a creative, marketing, and advertising world veteran, shares hard-earned lessons on escaping the burnout cycle and growing with purpose. He emphasizes identifying your “why” before setting business goals, urging agency owners to avoid copycat goals, and reverse-engineer outcomes based on lifestyle and financial needs. He outlines how niching became the key to higher pricing, authority, and operational clarity. From setting up SOPs to tracking profitability and leveraging strategic partnerships, Steve breaks down systems that create long-term agency sustainability.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Steve Guberman, Founder of Agency Outsight, about building an agency that aligns with your personal and professional goals. Steve discusses the dangers of vague growth metrics, the importance of niching for clarity and profitability, and how to systematize operations. He also shares insights on delegating, managing retainers without discounts, and forming smart agency partnerships.