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Scott Harrison, Founder of charity: water, reflects on the organization's rapid scale over the past five years. Topics include rebranding and partnership with Airbnb.org, providing clean water access, transparency and empowering customers, the success of Charity Water's birthday initiative, co-creation in refugee response, and strategies for encouraging reviews and sharing episodes.
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Quick takeaways
- Visual storytelling and powerful images play a crucial role in engaging donors and supporters for charity: water.
- Charity: water's commitment to radical transparency, with 100% of public donations directly funding clean water projects, resonates with donors and enhances accountability.
Deep dives
The power of storytelling and visual communication
Charity Water founder Scott Harrison discusses the impact of using visual images and storytelling to engage donors and supporters. By sharing powerful photos and stories, Charity Water has been able to generate compassion and inspire action, ultimately leading to increased support for their cause. Harrison emphasizes the importance of showing the human impact of the global water crisis and using various mediums, such as AI-generated images, to create awareness.
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