Having the time of your life in beautiful, exotic locales doesn’t seem like a very hard thing to sell, does it? Well, it’s not quite as simple as it sounds, and few know that better than John Chernesky, the Senior Vice President of Sales & Trade Marketing at Princess Cruises & Cunard Line. On this episode of Marketing Trends, John takes us through why it’s so important to sell stories and appeal to people’s emotions when marketing. Plus he discusses some of the biggest wins and surprising trends he’s seen in his years in the cruise industry.

3 Takeaways:

Telling stories is the best way to convince people to travel with you

You have to be able to explain a product or experience in order to sell it, so it’s worth the investment to allow key influencers or partners to experience what you want them to sell

Personalization in marketing is still a work in progress

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Is Marketing Always Smooth Sailing? A Discussion with Princess Cruises and Cunard Line Exec John Chernesky