The GaryVee Audio Experience

What's the Future of NFTs? | Marketing For The Now Episode 22 (Part 2)

May 23, 2021
Matt Fortnow, an entertainment lawyer turned tech entrepreneur, gmoneyNFT, a prominent NFT collector, and pplpleasr1, a digital artist known for charitable NFT projects, dive deep into the future of NFTs. They discuss the explosive growth of NFTs in mainstream culture, the innovative uses of blockchain, and how DAOs empower artists. The trio explores the importance of community in digital ownership and shares insights on navigating the NFT landscape for newcomers, emphasizing the need for education and ethical practices.
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ANECDOTE

Shaq Tweet

  • Mick Naayem realized NBA Top Shot was impactful when Shaq tweeted about it.
  • This signified Top Shot was becoming a verb and resonating authentically with players.
ADVICE

Engage and Experiment

  • Newcomers to NFTs should engage with several products to understand their value.
  • Experiment with different platforms and analyze their strengths and weaknesses to generate better ideas.
ANECDOTE

NFTs vs. Scams

  • Matt Fortnow frequently encounters the misconception that NFTs are a scam.
  • He argues NFTs offer transparency by allowing provenance tracking on the blockchain, unlike the physical art world.
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