In today's episode, Jen is joined by guest Natasha, founder of Azura, who shares her journey of building a tech company from the ground up. Natasha talks about the challenges of starting a tech business, including managing bugs, embracing growth, and letting go of control while navigating the unpredictable world of software development.

She dives into her personal experience of investing over $100,000 from her mentorship business to build Azura, without loans or investors, and the grit it took to make her dream come to life. We explore the balance between success, growth, and fulfillment, offering listeners a raw and real look into what it takes to create something from scratch. Natasha emphasizes the importance of staying connected to your North Star and having the belief in yourself and your product, even when the journey gets tough.

If you’ve ever considered expanding your business beyond the online space or if you’re curious about the world of tech entrepreneurship, this episode is packed with wisdom, practical advice, and encouragement. Natasha’s passion and determination will leave you motivated to take the next step in your own business journey!

Today on Iconic:

• Simplifying the client experience is essential for business growth.
• The importance of listening to your users and implementing feedback quickly.
• The power of investing in your dream without waiting for proof of success.
• Entrepreneurship requires grit, persistence, and a belief in the long-term vision.
• Why staying connected to your North Star will guide you through challenges.

Connect with Natasha:

• Website: www.weareazura.com
• Instagram: @weareazura

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co