ep. 268 Balancing Motherhood and a Massive Fitness Brand w/ Naomi Rotstein

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a goldmine for content creators, fitness coaches, and anyone building a business while juggling real life. Jillian sits down with Naomi Rothstein, a personal trainer turned business mentor who helps fitness professionals escape burnout and build scalable signature programs. Naomi shares her journey from gym floor burnout to online mentorship success, and gets real about content creation, motherhood, niching, and long-game business growth. This one is packed with both heart and strategy perfect for the entrepreneur who’s done being overwhelmed and is ready to make smart, sustainable moves.

 

Topics Covered:

• Why Naomi pivoted from personal training to mentorship—and how she scaled her business online
• What it really takes to build trust with your audience over years (not just DMs)
• The myth of the “lost lead” and why timing is everything
• How to stay top-of-mind and convert even when clients don’t buy immediately
• The case for sticking to your niche (and not becoming a “jack of all trades”)
• Simple, effective content Naomi creates as a busy mom of two
• Why trends don’t always translate—and what actually drives engagement
• The power of mentorship and how it transformed Naomi’s business
• Why she’s rebranding OneFitBiz (and what she’s doing differently this time)
• Real talk about balancing motherhood, entrepreneurship, and boundaries that protect both

“What I will say is I would never be where I am if I didn't have mentorship, if I didn't invest in my business continually. I've never been without mentorship. So even if I had 10 minutes of time, I am making so much use of that 10 minutes. I've never been more efficient with my time since becoming a mom.”

 

 

CONNECT WITH Naomi

• Instagram: @iamnaomirotstein
• Facebook: Naomi Rotstein LLC

 

CONNECT WITH JILLIAN

• Follow me on IG: @thejillianmurphy
• Sign up for my FREE Webinar → go.thejillianmurphy.com
• Join my Facebook Community: https://bit.ly/sellingsecretsgroup