Manage Smarter 203: Michael Buzinski: Boosting Revenues with Digital Marketing
Michael “Buzz” Buzinski is a life-long entrepreneur, a digital marketing
thought leader, an author, and the Chief Marketing Officer of Buzzworthy
Integrated Marketing.. He has worked with over 1200 service-centric
businesses and helped their digital marketing deliver more predictable
and profitable clients through their website. Using the Rule of 26,
Michael can double any business’s website revenue. Michael’s sole
mission is to help entrepreneurs avoid the time drain and frustration
of managing profitable digital marketing campaigns and reduce the
prevalence of entrepreneurial poverty across the country.
In this podcast for managers, Audrey, Lee and Michael discuss:
· Rule of 26 definition and strategy to boost traffic, sales and conversion rates
· Junk traffic and how to filter it out
· Recommended messaging to keep traffic and increase conversions
· Best positioning for service businesses to appeal to clients and how to find your niche to appeal to prospects
· Calculating the average value per client
· Make digital marketing S.I.M.P.L.E. (Streamline, Identify, Market Research, Plan, Launch, and Evaluate)
· Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing.
“The biggest marketing mistake service-centric business managers and leaders make is not firing unprofitable clients so they can focus on attracting more profitable clients. Most times, they do this because of restricted cash flow. What they don't realize is that their cash flow problems are a result of servicing unprofitable clientele.” – Michael Buzinski
Build Credibility and Effective Leadership with the Manage Smarter Podcast.
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.
Connect with Michael Buzinski
https://www.linkedin.com/in/MichaelBuzinski/
https://www.facebook.com/urBuzzworthy
https://www.instagram.com/BuzzworthyMarketing/
Connect with Manage Smarter Hosts
· Website: ManageSmarter.com
· LinkedIn: Audrey Strong
· LinkedIn: C. Lee Smith
Connect with SalesFuel
· Website: http://salesfuel.com/
· Twitter: @SalesFuel
· Facebook: https://www.facebook.com/salesfuel/
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