Version A: Join Simon and Jim as they babble about button colors while the experts tell them what really matters in experimentation.

Version B: Have you ever wondered what makes for a great experimentation culture?

(Let us know in the comments which version you prefer!)

We were lucky to talk with Kelly Worthham and Ton Wesseling, both experts in decision science and experimentation.We cover the transition from traditional conversion rate optimization (CRO) to broader growth engineering, organizational transformation for better decision-making, and the impact of AI on experimentation.

Discover how conferences like Experimentation Island and Conversion Hotel foster deep, meaningful conversations and collaborations within the community.