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Hoverboards: So hot right now

Oct 5, 2025
Andrew Hawkins, a technology reporter known for his insights on consumer electronics, and Sean O'Kane, a journalist with in-depth coverage of the hoverboard trend, dive into the fascinating rise and fall of hoverboards. They discuss the conflicting origin stories behind their popularity, how influencer culture catapulted them into the spotlight, and the alarming safety issues that followed. The conversation touches on the debate over their potential as last-mile transportation and whether nostalgia could bring them back into fashion.
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ANECDOTE

Two Competing Origin Stories

  • Shane Chen patented and Kickstarted a two-wheeled self-balancing device called Hover Tracks in 2013 and shipped units to backers.
  • Multiple Chinese factories later produced near-identical scooters, sparking litigation over origin and IP claims.
INSIGHT

Manufacturing Floodbeats Brand Building

  • Chic Robotics shipped a Smart S1 in August 2014 and Chinese factories flooded the market with near-identical models.
  • The US market quickly filled with knockoffs rather than one clear branded product.
ANECDOTE

Celebrity Mania Propelled Adoption

  • Celebrity posts (notably Justin Bieber in May 2015) rapidly popularized hoverboards via Instagram and late-night TV.
  • Celebrities riding boards drove mainstream obsession for a few intense months.
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