Stop focusing on links and link numbers and instead, focus on strategy - Lau Miguez

Lau Miguez shares with David Bain that in 2024 you should stop focusing on links and link numbers and instead, focus on strategy.

Discussion points include:

Why shouldn’t you focus on links and link numbers?

What do you mean by focus on strategy?

What does your strategy look like?

How does the strategy that you recommend result in more, better quality links?

What links are more effective nowadays?

How do you measure the impact of your activities?