Part 1 - How I Gained 7.8 Million Followers In 40 Months | Ep 769
Sep 30, 2024
auto_awesome
Join entrepreneur Alex Hormozi as he shares his journey of gaining 7.8 million followers in just 40 months. He discusses the strategic shift from entertainment to educational content, emphasizing impactful audience engagement. Alex introduces the 'Proof, Promise, Plan' framework for crafting compelling educational videos, highlighting the significance of credibility and clarity. He also stresses the importance of focusing on business-centric themes to align with the preferences of business owners and enhance engagement.
The speaker highlights the importance of transitioning from entertainment to educational content to foster genuine engagement and learning.
A strategic focus on understanding audience needs over personal preferences led to more effective content creation and improved viewer experiences.
Deep dives
Massive Growth and Strategic Content Creation
The speaker discusses the rapid growth of their online presence, including millions of followers across various social media platforms and a significant increase in podcast downloads. This impressive expansion occurred over approximately 40 months, which is presented as evidence that building a personal brand is achievable without gimmicks. The speaker outlines a simple three-step plan they followed: creating quality content, sharing it widely, and continuously learning from the process. This approach led to the production of over 35,000 pieces of content, resulting in 2 billion impressions and valuable lessons learned from both successful and unsuccessful strategies.
Shifting Focus from Edutainment to Education
One of the major insights shared is the transition from creating edutainment to strictly educational content, aimed at facilitating genuine learning rather than merely entertaining viewers. The speaker compares the impact of different types of content, noting that while entertainment draws large audiences, educational material yields more meaningful engagement and behavior change. By analyzing viewership data and understanding audience preferences, the speaker found that followers of educational content consistently seek more learning resources. This strategic pivot is grounded in the belief that the primary goal should be to offer value that encourages personal and professional growth for viewers.
Adapting Content for Audience Needs
A crucial change involves transitioning the focus from what the creator wants to produce to what the audience needs, exemplified by a personal anecdote about audience feedback. This insight led to tactical adjustments in content creation, including refining visual elements, packaging, and presentation styles to ensure clarity and relevance for business-oriented viewers. The speaker emphasizes the importance of adapting introductions and content structure to resonate with specific target audiences, particularly business owners. By employing more concise and targeted language along with effective visuals, the content is designed to foster a better learning experience and meet the educational needs of the audience.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.