The Game with Alex Hormozi Part 1 - How I Gained 7.8 Million Followers In 40 Months | Ep 769
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Sep 30, 2024 
Join entrepreneur Alex Hormozi as he shares his journey of gaining 7.8 million followers in just 40 months. He discusses the strategic shift from entertainment to educational content, emphasizing impactful audience engagement. Alex introduces the 'Proof, Promise, Plan' framework for crafting compelling educational videos, highlighting the significance of credibility and clarity. He also stresses the importance of focusing on business-centric themes to align with the preferences of business owners and enhance engagement.
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Content Categories
- Alex Hormozi categorizes content into entertainment, education, and edutainment.
- He emphasizes the importance of understanding the primary outcome of your content.
Focus on Education
- Focus on educational content over entertainment, especially for business audiences.
- Educational content attracts a more engaged audience interested in learning.
Friend's Feedback
- A friend's feedback revealed Hormozi's content wasn't resonating with his target audience.
- This led him to realize the importance of serving the right audience.