StreamTime Sports Why the NBA is betting big on Europe, while football struggles
Dec 3, 2025
Ben Morel, founder of M2C Sports Advisory and former NBA executive, dives into the evolving landscape of European sports. He discusses the commercial volatility plaguing football leagues and how the NBA sees Europe as a key growth market. Interesting insights include why broadcasters need new long-term strategies and how a new European basketball league might reshape competition. Morel outlines challenges in Ligue 1 and reflects on investment dynamics in both football and basketball, revealing the complex factors steering the future of sports in Europe.
AI Snips
Chapters
Transcript
Episode notes
Race For Attention Outpaces Content Supply
- The explosion of available content has capped screen time, creating a brutal race for attention among rights holders.
- Broadcasters and leagues must compete for mindshare rather than assume single properties will drive subscriptions.
Leagues Are Handcuffed By Regulations
- National football leagues face regulatory constraints that make tendering and partnerships more rigid than for UEFA or US leagues.
- Those constraints reduce flexibility and complicate who distributes rights and how deals are structured.
Format Inertia Risks Commercial Decline
- Many national leagues lack willingness to radically rethink formats despite shifting commercial realities.
- That inertia risks unpredictability and lost revenue as other competitions reshape fan attention.