Freelance to Founder Charge More (Yes, Really)
Oct 28, 2025
Christine Olivas, Founder and CEO of No Single Individual, shares her expertise on pricing strategies for freelancers. She explores the psychological hurdles like imposter syndrome that hold many back from raising their rates. With insights on the impact of inflation, Christine emphasizes the importance of confidence in value assessment. They discuss effective tactics for communicating increases to clients, advocating for tiered pricing to alleviate price sensitivity. Throughout, the focus remains on nurturing client relationships, which can soften the blow of rate hikes.
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Raise Rates Regularly And Communicate Selectively
- Raise your rates after 2–3 years to keep pace with inflation and market changes.
- Tell existing retainer clients transparently but don't announce rate changes to new prospects.
Doubt After Signing A Big Contract
- Christine recalls signing her largest contract and doubting they could pull it off despite success.
- That fear is normal and can motivate you to rise to the challenge rather than retreat.
Imposter Syndrome Inflates Pricing Doubts
- Imposter syndrome makes freelancers seek outside permission to raise prices even when they know they're worth it.
- Recognize the feeling but use it to motivate improvement rather than stall pricing decisions.