Behind the Stays

What Most Hotels and STRs Miss: The Hidden Power of the In-Stay Journey

7 snips
Dec 3, 2024
Samantha Hardcastle, founder of The Storied Experience, elevates hospitality by weaving storytelling into guest journeys. She shares her innovative approach to experience design, including immersive concepts like a full moon dinner inspired by Aztec lore. Samantha highlights three opportunity zones for memorable experiences: multi-day retreats, interactive touchpoints, and local collaborations. She argues that intentional design fosters engagement and connection, showcasing cost-effective ideas to spark creativity. Authenticity and bold storytelling, she believes, are the future of hospitality.
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ADVICE

Design for Connection

  • Consider the roles your environment encourages guests to adopt.
  • Design seating arrangements that foster connection, like communal tables.
ANECDOTE

Full Moon Dinner

  • Samantha Hardcastle developed a full moon dinner concept inspired by Aztec lore for a Mexican hotel.
  • This included mask painting and reflection prompts, adding depth to the experience.
INSIGHT

Boutique Appeal

  • Boutique stays attract guests seeking unique stories and experiences.
  • These properties offer a sense of discovery lacking in standardized hotels.
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