Get Yourself Optimized 41. Improve Your Memorability to Leave an Impression with Carmen Simon
Carmen Simon is an expert in brain science, and the author of Impossible to Ignore. As a cognitive scientist, Carmen has helped some of the world's most visible brands craft memorable messages by focusing on how the brain works. She is the co-founder of Rexi Media, a presentation design and training company. You can find Carmen on Twitter @AreYouMemorable.
EPISODE
Becoming more memorable can influence many aspects of your life, from improving relationships, to growing your sales and brand recognition, or getting a promotion. Carmen Simon shares how you can use variables that impact how you are viewed by others, while also improving your own memory.
We Discuss:
- How to become more memorable to move forward faster in your business or personal life.
- Improving your memory through visualization.
- Using memorability in business presentations to retain information.
- Becoming unpredictable to capture attention.
LINKS & RESOURCES MENTIONED
Moonwalking with Einstein: The Art and Science of Remembering Everything
GET OPTIMIZED!
1) Ask yourself: “To what extent am I predictable?” When our audience can anticipate what happens next, you’re not forcing the brain to stay with you and learn.
2) Use visual cues to improve your memory. Create images in your head around anything that you want to retain, and when you think about that subject, you'll remember the image first.
3) Evoke emotion in your audience, when they become emotionally engaged they have a better chance of remembering the information.
THANK YOU FOR LISTENING!
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-Stephan
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