Real Estate Team OS Operations and Your Tech Stack with Chelly Herren | [Techtember] Ep 043
From studying supply chain management to running operations for a team from 0 to 100 agents to becoming COO of a real estate team committed to per-agent productivity, Chelly Herren’s seen, tried, learned, and achieved a lot - especially in the zones of real estate tech and real estate ops.
And she’s here to share it with you.
- How to simplify your tech stack for more efficiency and less redundancy.
- A disciplined approach to evaluating the true cost and true benefits of new technology.
- Specific tactics to increase agent understanding, buy-in, and adoption.
It’s all here in one helpful and engaging conversation!
Listen to this Techtember episode with Chelly Herren to learn:
- 3 reasons people join team leaders (not just join teams)
- Her path to COO of The Hyland Group, including helping build a team from 0 to 100 agents in a couple of years and a couple of markets
- The profile and structure of a highly productive team, including a leader closing 100+ transactions per year
- Her two-step process for evaluating the tech the team had in place and redesigning it to reduce redundancy and increase per-agent productivity
- Transparency and efficiency gains from managing transactions inside Follow Up Boss
- The most common tech theme, question, or problem she encounters (consolidation / simplification)
- The 3 main questions she asks when evaluating whether, when, and how to add new tech to their operation
- A caution and question to help you consider the full cost of new tech and weighing it against the benefits
- Specific tactics for better agent buy-in and adoption of new tools and tech (including an SOP library and agent tools website)
- How she keeps up with trends in real estate operations and technology
At the end, learn about Swifties, Zonies, leftovers, designer purses and wallets, information saturation, and pilates vs beaches.
Connect with Chelly Herren:
- https://chellyherren.com/
- https://www.prescottareaproperty.com/
Guests mentioned in this episode:
- Ep 016 with Emily Smith https://www.realestateteamos.com/episode/emily-smith-intrapreneur-entrepreneur-teamerage
- Ep 023 Christy Belt Grossman https://www.realestateteamos.com/episode/operations-leadership-real-estate-assistant-coo-christy-belt-grossman-ops-boss
- Ep 041 Justin Benson https://www.realestateteamos.com/episode/techtember-shaping-tech-to-your-way-of-doing-business-with-justin-benson
- FUBCON Session with Jon Cheplak https://www.realestateteamos.com/episode/jon-cheplak-real-estate-teams-traditional-brokerages
Connect with Real Estate Team OS:
- https://www.realestateteamos.com/subscribe