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Focusing primarily on the offer can significantly enhance sales potential. The offer comprises two essential components: the core, which is what customers pay for, and the bonuses, which are added value. A crucial strategy involves making the offer so attractive that the perceived cost of not purchasing outweighs the cost of buying. Spending adequate time on crafting an irresistible offer can lead to remarkable financial success, as demonstrated by recent sales figures of over $700,000 generated by a new webinar.