Millionaire University Farmer's Market to Iconic Brand: Bootstrapping a Business With Only a Gelato Machine | Jeni Britton
#669 How do you build a beloved, nationally-recognized ice cream brand from scratch — and then turn around and create a completely different company redefining dietary fiber in America? In this episode, host Kirsten Tyrrel sits down with Jeni Britton — founder of the iconic Jeni’s Ice Creams and now founder of Floura — to talk about creativity, curiosity, and the emotional side of entrepreneurship. Jeni shares how she started with nothing but vision, passion, and a gelato machine from a local Italian market, how she bootstrapped her way from a farmer’s market stand to 90 stores and 10,000 grocery doors, and why she believes emotion, intuition, and integrity are the true drivers of a lasting brand. From building a fellowship-style team to navigating growth, trust, and leadership, this conversation is packed with wisdom for founders who want to build something meaningful — and do it their own way!
What we discuss with Jeni:
+ Starting Jeni’s in a farmer’s market
+ Vision born from scent and storytelling
+ Bootstrapping with no capital
+ Turning produce waste into fiber products
+ Launching Floura and “bridging the fiber gap”
+ Importance of emotion in business
+ Building a fellowship-style team
+ Trust and communication in leadership
+ Learning to step back as founder
+ Success driven by passion and curiosity
Thank you, Jeni!
Check out Jeni's Ice Creams at Jenis.com.
Check out Floura at Floura.com.
Follow Jeni on Instagram, here and here.
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