Ginny Carter, experienced ghostwriter and award-winning author in her own right, discovered when judging the self-help category for the Business Book Awards that authors were consistently making the same mistakes. The answer was obvious: write a great self-help book explaining how to write a great self-help book!
In this super-practical episode, Ginny pinpoints three critical missteps often made by self-help authors, demystifies storytelling, and introduces her ingenious 'chunking' technique as a way of structuring your content in a way that's more effective for the reader.
Whether you're an aspiring self-help author or a seasoned pro, this episode not only celebrates the profound impact of self-help literature but also delivers invaluable insights to take your own writing from good to great.
The Extraordinary Business Book Club