Topics Covered In This Episode  
- Mercer and Jeff discuss the challenge of staying current in business.
 - They highlight the importance of adapting to new technology while preserving old methods
 - Jeff and Mercer explore the decision to embrace new technology (with a focus on automation and AI) or stick with tried-and-true methods.
 - They discuss strategies for evolving business approaches and team management.
 - Mercer emphasizes staying up-to-date in the digital marketing industry through resourcefulness and networking.
 - They touch on the significance of data-driven marketing, analytics, and using feedback to improve decision-making, and conclude with insights on business growth and adapting to change.
 


