The GaryVee Audio Experience You Need to Double Down on What You Like
Feb 17, 2020
A fascinating discussion with NFL legend Terrell Owens reveals the power of doubling down on what you love. The conversation highlights the parallels between sports and business, stressing the importance of positive actions. Explore how gourmet food and new hobbies can become viral sensations on social media. It also dives into the merging worlds of sports cards and sneaker culture while emphasizing the need to adapt to cultural shifts. Embracing what you enjoy is not just fulfilling—it's a savvy strategy for success!
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Defining "Next Level"
- To achieve "next level" success, define your goals clearly (financial, cultural relevance, etc.).
- Then, tailor your strategy, whether it's securing sponsorships or focusing on brand building.
Star-Centric Content
- Eliminate friction for the star, focusing on their comfort and preferences.
- Design content around their natural strengths and interests, maximizing their engagement.
Emerging Platforms
- Iconic figures should leverage emerging platforms for maximum impact.
- Early adoption of new platforms can significantly boost brand awareness, like Khaled on Snapchat.