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the bossbabe podcast
408. How Maria Hatzistefanis, Founder of Rodial, Built a 9 Figure Viral Skincare Brand from Scratch
Aug 15, 2024
Maria Hatzistefanis, founder of the viral skincare brand Rodial and bestselling author, shares her remarkable journey from a small Greek island to the beauty industry. She discusses innovative marketing strategies, including collaborations with celebrities like Kylie Jenner. Maria's insights on balancing entrepreneurship and motherhood are candid and relatable. She also emphasizes the importance of resilience, the pivotal moments that shaped her brand, and her top skincare recommendations, making this conversation a treasure trove for aspiring entrepreneurs.
01:14:04
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Quick takeaways
- Maria Hatzistefanis turned her passion for beauty into a thriving business after an unexpected job loss, emphasizing the importance of perseverance and resilience in entrepreneurship.
- Authenticity in branding played a crucial role in Rodial's success, as Maria opted for innovative marketing strategies that resonated with her unique brand identity instead of following industry trends.
Deep dives
Embracing Entrepreneurial Challenges
Maria Hadsti-Sophanes emphasizes the power of embracing challenges as an entrepreneur, recounting her journey that began after losing her job in finance. This pivotal moment pushed her to turn her passion for beauty into a thriving business, founded on the realization of a gap in the market for unique skincare products. With no financial backing and a determination to succeed, she persevered, becoming the founder of the global beauty brand Rodeo. Her ability to navigate obstacles, fueled by personal passion and resilience, serves as an inspiration to aspiring entrepreneurs.
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Discover
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