The Game with Alex Hormozi The Easiest Way to Make More Money With the Same Audience. Hormozi Hotline | Ep 982
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Dec 24, 2025 In this engaging session, a podcaster learns monetization tactics for a Spanish soccer show. Alex discusses strategies to monetize existing media audiences, emphasizing low-risk methods. He helps troubleshoot ad attribution issues for an influencer, and provides tips for scaling YouTube coaching to generate $10K/month. Additionally, Alex advises a salon on pricing strategies and effective marketing channels. Each interaction showcases practical advice aimed at boosting profits and growing businesses.
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Sell More Media Or Grow Eyeballs
- Sell more media spots first because it's the fastest lever to increase revenue from a media business.
- Grow eyeballs or expand the channel to charge higher rates for the same inventory.
Audience Is An Asset With Multiple Economies
- A media audience is an asset that can be monetized across multiple economic structures, each with distinct upside and effort.
- Shifting economics (affiliates, rev-share, ownership) unlocks more revenue without necessarily increasing audience size.
Choose Revenue Paths By Risk/Reward
- Consider affiliate, media sponsorships, white label, minority deals, or building your own product as a risk/reward continuum.
- Choose lower-risk affiliates or sponsorships first and only build/own a product if you can handle the distraction and resources required.