In this episode, Matt & Lauren discuss some of the most important questions asked by authors and creators - is it worth it to publish my books in print? Are readers still buying print books, or is print dead?
Dive Deeper
💡Review the Data
- Overall book sales & revenue statistics, reported by Words Rated
- How print book sales in 2023 compared to previous years, reported by Publishers Weekly
- An overview of the state of the book retail market, reported by Statista
- Print book sales by year, reported by Statista
💡 Learn More About
- How to Crowdfund Your Book With Kickstarter
- The 1,000 True Fans Theory
- Lorenzo Etherington’s record-breaking crowdfunded book series
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Sound Bites From This Episode
🎙️ [16:35] “I just assumed people really kind of understood the statistics and metrics around print books and the popularity of it. And the fact is that's not true. A lot of people don't realize that print books are still so popular that they consistently outsell ebooks and audiobooks.”
🎙️ [24:39] “Most people when asked would prefer to buy directly from their creator of choice, whether that is an online course or a book, they would prefer to buy directly from the creator and support the creator and their efforts.”
🎙️ [32:46] “At the end of the day, I think as a creator who is creating content for others to consume, that should be your goal. Maximizing not only the channels to which you get your content to market, but you know, really turning followers into fans and then fans into super fans. And the only way to do that is to offer them more of your content, whether that means more content, or more formats of that same content, or special editions.”
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