The Google Ads Podcast Why Your Google Ads Performance Max Campaigns Fail
Smart Shopping and Local campaigns are upgrading to Performance Max campaigns this year, and if you're just starting your PMax journey, Kasim, Regina, Efe, Onkar, and Usama are here to spare you from failure!
In this episode, they share the reasons why their Performance Max campaigns failed in the past, so you won't have to make the same mistakes they did.
Watch this video to learn:
Why Performance Max for lead generation is difficult and how it can succeed
How SEO and proper keyword research can make a huge difference in optimizing PMax
The factors to consider when estimating how many asset groups your budget can support
Google doesn't only optimize for conversions so you need to check your listing groups frequently
What you can do if you have a product that's monopolizing spend
The tools you can use to optimize your PMax campaign
Why you should focus on your ad copy
00:00 Why Performance Max Fails
01:45 Performance Max for lead generation is super dangerous
05:18 The battle against bot traffic in PMax for lead generation
11:05 Not having enough budget for your asset groups can lead to failure
13:00 Factors to consider the "enough" budget is for your asset groups
18:45 Check your listing groups frequently
21:20 What to do if you have a product that's monopolizing spend
26:59 Your PMax campaign failed because you're resetting learning
29:59 Tracking user behavior and the efficacy of your funnel
34:13 Optimize your above the fold content to match your value proposition
38:00 The rookie mistake we made in the early days of running PMax
40:03 Pretty soon, Performance Max will be your only option
Related Videos:
📜 Free Download: The Performance Max Standard Operating Procedure: https://youtu.be/1I-DYGB9E_c
🚼 How to Build a Performance Max Campaign for Brand New Accounts: https://youtu.be/Box9gUhOy-4
🗃 How to Break Down Asset Groups in Performance Max | PPC Talks: https://youtu.be/7c74CMnGK74
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
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