Today it’s really great to have Nir Eyal on the podcast. Nir is formerly a Lecturer in Marketing at Stanford’s Graduate School of Business and also taught at the Hasso Plattner Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, was an international bestseller. His current book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles’ heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. Nir blogs at: NirAndFar.com

In this episode we discuss:

• The one superpower that Nir would want
• The root cause of distraction
• What really motivates us
• How distraction starts from within
• How time management is pain management
• What is the role of boredom in distractibility?
• How to raise indistractible kids
• How to remove the external trigger of kids
• The critical question that people should ask
• How can you prevent distraction with pacts?
• How we can use precommitments to keep ourselves focused
• How people overuse of the word “addiction”
• The stigmatization of ADHD
• Treating a kid’s use of technology the same way we think of a swimming pool
• How children are “hypocrisy detection devices”
• The importance of setting a good example for children
• Self-determination theory and the rise of cell phone use
• Can too much concentration, and too little daydreaming, be a bad thing?

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