State of the World from NPR Furor over Fast Fashion in France
Oct 24, 2025
In this episode, NPR correspondent Rebecca Rossman reports from Paris on the uproar surrounding Shein's first permanent boutique at the iconic BHV. Parisian purists are outraged, viewing the move as a threat to their revered tradition of couture. Rossman shares insights on local protests and significant designer activism against the fast-fashion giant. City officials voice environmental concerns, while Shein defends its strategy of appealing to younger customers. The clash between artisanal craftsmanship and mass-produced fashion takes center stage in this heated debate.
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BHV's Humble Origins And Backlash
- The BHV began as Xavier Ruel's small shop offering quality at fair prices and became a Paris landmark over 170 years.
- That legacy now clashes with the arrival of Shein, which has sparked customer boycotts and disgust.
Paris Designers Rally Against Shein
- Designers and activists organized at La Maison des Autres Modes and launched a petition that topped 100,000 signatures.
- Protesters and city officials framed Shein's opening as an affront to Parisian fashion and sustainability values.
Policy Push Against Ultra‑Fast Fashion
- Paris officials say hosting Shein contradicts the city's green ambitions and cultural values.
- The French Senate is moving to restrict ultra-fast fashion with ad bans, influencer fines, and an eco-tax by 2030.