History of BHV and Parisian Outrage

China’s fast fashion mega-seller Shein is opening its first permanent Paris boutique in the iconic Bazar de l’Hotel de Ville department store. Parisian purists say the move betrays the artistry and craftsmanship of France’s tradition of couture. Some are boycotting the store and others have even started a petition in opposition of Shein’s Paris arrival.

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