On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Meagen Eisenberg, Chief Marketing Officer at TripActions.

Meagen is one of the most sought-after marketing leaders and has won a number of accolades, including Most Influential Marketing Tech Leaders and Top 25 B2B Marketing Influencers.

She spent more than 20 years growing and scaling tech companies through many acquisitions and IPOs, including prior roles as CMO of MongoDB (NASDAQ: MDB) and VP of Demand Generation at DocuSign (NASDAQ: DOCU).

In this session, Meagen addresses:

8:22 - What should your marketing mix look like?

14:30 - Where you need to focus if you only have $10k

20:43- Innovative things companies are doing in field marketing

26:23 - Splitting your budget in the post-Covid world

35:20 - Most important piece of software to have when starting out

43:52 - Most common mistakes marketers make

52:02 - Coordinating multiple marketing teams efficiently

Learn more at https://tractionconf.io


Connect with Meagen Eisenberg: https://www.linkedin.com/in/meageneisenberg/

Learn more about TripActions at https://www.tripactions.com/

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca 

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline their podcast production. Learn more at ContentAllies.com